One , Two, Three, Four – I Declare a Culture War!

Being brought up by Portuguese immigrants in South Africa can leave you torn between these nationalities

Being brought up by Portuguese immigrants in South Africa can leave you torn between these nationalities

As a child, waddling in my heavy oversized school shoes, you could not tell me apart from the other uniforms. We moved in unison, a wave of child soldiers at the command of the nuns running our school – we flowed in childish vigour towards the playground, drowning each other in our hurry, and reluctantly ebbing back to class when the bell rung.

However when I stepped into my home, I was no longer an indistinguishable voice among many ambling their way through the South African National Anthem. My accent may be South African, my colloquialisms distinctly ‘Cape Townian’ and my attitudes birthed from the post-Apartheid era, but there is unseen facet to my identity.

Being a child of a Portuguese immigrant, my upbringing was very different to that of my peers. My house was not just a home – walking through the door transported me across the globe to Madeira, a Portuguese Island where most of my culture originates. The smell of rosemary and incense permeated the walls, lingering from the last time my mother “cleansed” the house of “evil”. A big blue eye stared down at visitors as the walked in, supposedly guarding the house from jealousy. Seafaring paraphernalia ordained the walls, alongside hanging embroidery of rural Madeiran scenes.

What defined my childhood, however, is not the pseudo-Portugal I was enveloped in but rather the discipline that was impressed upon me. When my friends would describe getting grounded or their phone taken away as “cruel unusual punishment”, I would flashback to the last time I was late 10 minutes to get to the car and my mother left me at school…for 4 hours. Instead of negotiating the terms of my grounding like my peers, I negotiated to rather get spanked with the belt and not the wooden spoon. This is a shared experienced by all children of Portuguese immigrants.

As a child, my friends never understood my parents as they took many of their liberties for granted. Even something as simple as going to the movies was reserved for only when a Portuguese friend could go or when I could convince my cousin to go with. It was strongly-held belief that if my cousin went with, then I would be safe – not because he was older (my elder by only 3 months), but because he was male. This all came into question when I was 13, after going to the movies on a Friday night with my friends and, of course, my cousin. After entering into the car, exhausted after a long day at school and staying out late (my curfew was 9pm back then), my mother started her usual interrogation – who was there, what did we do, what did we watch and then proof through receipts and a synopsis of the movie. I did not seem to pass this interrogation, however, as my mother was convinced (beyond logic) that I was “high on drugs” – ending the evening in a clinic with a drug test. Even though it was negative, a bulk pack of drug tests were bought.

The only thing more infamous than Portuguese parents’ rigorous discipline was their desire to keep their children from dating until the ripe age of 35. Carina Teixeira, a Portuguese 19 year old student, can relate this – when she would hug male friends at school she would tell her mother they were gay to avoid backlash. She also reminisces about bring her boyfriend home when she was 16 years old.  To get permission to come over after 6 months of dating, her mother required that 3 other female friends joined them. After her friends left, Carina decided to page through childhood photo albums with her boyfriend in her room. “My mom was so paranoid that we were in my room together that she bought a chair and placed it in the middle of the room and sat there watching us,” Carina retells in embarrassment. Carina asserts that marrying a Portuguese boy is strongly advised by her parents and the only way she can leave home is through marriage.

However, there are advantages to growing up Portuguese in South Africa. When I asked my mother, Lidia Seixal, why she thought it was important to raise Portuguese South African children with the Portuguese culture, she said, “It provides them with a respect for their parents and their Catholic religion, a rich heritage, an international language they can use and to regard their family above all else.” The Portuguese community in Cape Town is also very tightly-knit, with everyone knowing or knowing of one another. “This sense of close community is important – we help one another like a family, even referring to each other as ‘cousins’, and when one of us is having difficulties, the community unites to provide for them. The Portuguese Association even runs fundraisers to fund those who are struggling,” says Lidia.

Susy De Mendonca, a 33 year old Portuguese South African and mother, believes that it is important to raise her child, a second generation South African, as Portuguese. “Growing up, South Africans would differentiate between us (Portuguese South Africans) and them. South Africa is so diverse and is compiled of so many different cultures that it is hard to unite everyone under one. By giving my child a Portuguese upbringing, she can avoid feeling like she doesn’t belong in her own country, providing her with a single Portuguese heritage, unlike South African multi-culture heritages,” says Susy.

Although growing up Portuguese left me torn between my two nationalities, it also provided me with a community because South African heritage didn’t include the Portuguese in its conception of the “rainbow nation”. Although Portuguese immigrants hold on to their traditions while their motherland evolves, providing many struggles for South African youth, they also provide inspiration. They started all over in a new country with little education, unable to speak English and from humble beginnings for a better life. It is this courage that Portuguese South Africans carry with them, along with their flashy rosaries and excessive body hair.

Feature Article: Are Teens Cyber-savvy or Cyber-victims?

Article and Photograph by Solange Seixal

Students on social media while together- is social media replacing face-to-face interaction for youth?

Students on social media while together- is social media replacing face-to-face interaction for youth?

In the past, youth would ascend into young adulthood through traditions like debutante balls, in which they were introduced to society by playing ‘dress up’ and learning to ballroom dance. Although these traditions are still practised globally, there has emerged a new coming-of-age rite of passage out of the technologically-driven new Millennium. Instead of teenagers concerning themselves with entering a society of adults, they have turned their focus to entering the society of their technologically-savvy peers. A Facebook account fronted by “duck-pout” profile pictures with 50 ‘likes’ each is the modern symbol of cyber accomplishment, replacing the ole training-bra and razor blade.

Almost any teen can attest to the harrowing feeling of when your cell phone battery is about to die during an important conversation or your internet “spazzes out” and refuses you entry into the addictive world of the internet. There is not much else a teen loathes more than becoming technologically “poor” and falling behind the status quo for the latest cell phone craze.


According to webwisekids.org, 93% of teenagers between 12 and 17 go online and for 63% of those internet users it is a daily activity, with 73% of teens using social media. This leads us to realise that for most youth, social media is a lifestyle. Bradley Pieters, a 19-year-old male student, supports such findings by revealing that he spends his time constantly on BBM and Whatsapp (a messaging service) and he spends approximately 45 minutes a day on social media such as Facebook and Twitter. When asked what he thought were the possible effects of a “cyber-social” lifestyle, Bradley shared that he believes that technology “consumes” teen’s time, causing them to lead unbalanced lives which could lead to a loss of social skills over time from not getting enough face-to-face social interaction. This has become an increasing concern as more teens prefer chatting to their cyber friends instead of those in front of them in a social setting. It has become common to see groups of teenagers conversing while clutching their cell phones, which seems as much a crucial body appendage as an arm or leg.

Tara Mfihlo, an 18-year-old female student, recounts her week-long experience without her cell phone. In an effort to maintain communication with others, Tara had to resort to using her computer to email people which ended up being very disruptive. “I couldn’t chat via BBM or Whatsapp to plan to go out- I used Twitter or Facebook instead but some people I needed to get a hold of didn’t have either so it was difficult to communicate,” she relates. However, Tara believes that although social media is an addictive way to relieve boredom, it is also a source of pressure to keep up with what is happening around us.

This pressure Tara describes, arising from a “cyber-social” lifestyle, has also been promoted by mass media. A television series which exemplifies this lifestyle is ‘Gossip Girl’- a show about a group of elite teenagers who have their lives explicitly documented by an anonymous blogger. This show promoted the importance of an “online presence” by emphasising which characters were “popular” by being on the Gossip Girl website and identifying those not on it as “unpopular”. This show became so influential to teens that while I was still in high school, a student from a neighbouring school started her own website inspired by ‘Gossip Girl’, which posted the latest gossip about her fellow students. Needless to say that although this website had a short life before this student blogger was discovered and forced to shut it down, the television series lasted 5 seasons – allowing its far-reaching social media promoting message to reach teens globally.

But are teens leading this social media revolution or are we merely victims to the social norms it imposes? Seahle Selebalo, a 20-year-old male student, affirms that the only reason he uses social networking programs is because “everyone else is on it, and dependent on it.” Seahle affirms that he prefers personal contact with people and is considering shutting down his Twitter and Facebook profile because “of how stupid and useless they are.” This highlights a point of view of some teens which shows like ‘Gossip Girl’ do not promote. Not all teens are slaves to the social media they consume and prefer an “in-person” approach to their social lives. Although social media has its advantages, it is evident that it also has its pitfalls such as social pressure to conform and keep up with what’s new or risk becoming irrelevant.

Technological advances are being made at an insurmountable speed and it does not seem likely it will slow down anytime soon. Perhaps what this generation needs is a technological “detox” to question our unnecessary dependence on social media. Are we the symptom of the social media or are we the disease willing it into existence?

News Analysis: SABC, IOL News and Times Live on the Rape and Murder of Anene Booysen

Even though rape has been a prominent issue in South Africa for years, the heavy media coverage of recent sex crimes has resulted in the recent emphasis given to the issue by the South African audience. This illustrates ‘agenda setting’- the “emphasis that mass media place on certain issues” (e.g. “amount of coverage”) is strongly correlated with the importance mass audiences assigns to the same issue (Scheufele and Tewksbury 2007, p.11). An example of a recent sex crime that has dominated news headlines and inspired public outrage is the gang-rape and murder of a 17-year-old girl, Anene Booysen. By examining 3 news reports on this story, this essay will illustrate the operation of agenda setting, news values, bias and framing within the news.

Anene Booysen was found at Asla Magwebu construction site near her home after being gang-raped and disembowelled. She had been coming home from a club on 1 February 2013 and was found the next morning. She died later that morning in hospital from her injuries after she revealed the nickname of her attacker and that he had 6 other male accomplices. Two men allegedly responsible for the crime have been arrested and the case is being prosecuted in court.

The SABC News Report
http://www.sabc.co.za/news/a/70340c804eb1ea4c8227fa7da4cd6ad7/Anene-murder-accused-had-marks-on-his-body-20132602
The news report by South African Press Association (SAPA) in SABC News uses an inverted pyramid/triangle structure to news writing- starting with “the point of greatest interest for the reader” then the information in the story “is placed in descending order of importance” (Bull 2010, p.43). The story starts with the new information that when the accused, Jonothan Davids, was arrested he had marks on his body from a fall on the morning of his arrest – the point of greatest interest. The report then discusses the background to the case – this is less important. This news stories also conforms to the criteria of follow ups (it is about a “subject already in the news”), bad news (it is about the tragedy of Anene’s death) and newspaper/publisher’s agenda- it fits the SABC’s own agenda (Pape and Featherstone 2005, p.21).

SABC is state-owned and has been seen suggested to be affiliated with the ANC’s agenda (supported by an article by IOL: http://www.iol.co.za/business/companies/factionalism-splits-saa-sabc-1.1484582) – influencing the SABC’s own agenda. It employs agenda setting in that government wants to project the message that it is hard on crime and the SABC frames the news report to reflect Davids as guilty and having been successfully caught and prosecuted by the legal system they are responsible for.

The SABC news report employs framing- in the description of a situation, the wording used can “affect how audience members interprets this situation” through influencing how they think about it (Scheufele 2000, p.309). The report frames Davids testifying that he fell and hurt himself in the morning of the day Anene was found as a suggestion that he is guilty – the title of the report shows this by not mentioning how he received this marks, hinting that it could have possibly resulted from raping and mutilating Anene. The marks are portrayed as evidence of his guilt, especially since there is not much detail on how and why he fell in the report- hinting that there it seems there is not a lot of credibility to the fall explanation. The report also makes the possibility of there being another Zwaai that could be the “true” rapist and murder seem implausible because not much information is given about the other Zwaai and the source is Davids- making it seem like he said it only to exonerate himself.

The Times Live News Report:
http://www.timeslive.co.za/local/2013/02/26/anene-booysen-murder-accused-appear-for-bail-application
In the news report by the Times Live, it is assumed that the audience is aware that Jonothan Davids and Johannes Kana are the men accused of raping and killing Anene because the first paragraph does not state who they are – showing the report was tailored for an informed South African audience. The news report conforms to the criteria of “bad news”, “relevance” (the audience is assumed to be informed and invested in the story so it is relevant to them) and “follow-ups” (Pape and Featherstone 2005, p.21). It also employs the inverted pyramid structure- the most recent developments in the story of the accused applying for bail is placed first and then background information on the story is put last as it is less important. It also fits into the media agenda setting in South Africa at the time which is around sex crimes, promoting the Anene Booysen story as something all audience members should be familiar and interested in.

The Times Live news report also uses the “diagnostic type frame” because it identifies the issue of Anene’s death and attributes blame to Davids and Kana by not exploring alternative suspects (Scheufele 2000, p.308). The report was published on the same day as the SABC news report but it does not mention the controversy surrounding the existence of other men called Kwaai who could possibly be the culprit Anene identified, not Davids. This framing suggests that Davids is guilty, further supported when the report emphasised the accused men were “dressed casually” and had their heads down – the description suggesting defeat, remorse and guilt.

The photo used in the Times Live report shows Bredasdorp residents protesting outside the court where Davids and Kana appeared while holding signs (e.g. “show no merci 2 rapits”) reveal the “motivational framing” which calls the audience to engage in “corrective action” against rapists and murders (Scheufele 2000, p.308). This framing suggests that the accused men are guilty and need to be stopped.

The Weekend Argus News Report:
http://www.iol.co.za/news/crime-courts/nickname-the-only-link-to-anene-1.1479512#.UTRDmlHPXcu
The Weekend Argus news report uses the inverted pyramid writing structure by describing the controversy around the nickname Anene named first and then describes the possible suspects in detail and gives quotes (less important). The news report conforms to the criteria of “bad news”, “relevance” and “follow-ups” (Pape and Featherstone 2005, p.21).

The Weekend Argus news report uses framing through quoting Anene’s brother to suggest that he has difficulty “accepting” Davids is guilty but the report does not suggest that he does not believe Davids is guilty. It also uses a similar framing in that the article also frames the coloured town residents as “struggling to make sense” of the crime but only some residents don’t believe Davids is guilty (“one of our own”) – this suggests that it is less plausible to believe it was someone else.

The Weekend Argus news report frames Davids as a heavy drinker and someone who knew her, through Anene’s brother’s quotes. The report frames one possible suspect as a family-man with an alibi who did not know Anene and who feels distressed about what happened to her and frames the other possible suspect as “elderly” and incapable of being the culprit because of his catheter. This framing suggests it is less plausible that they are guilty and supports the notion that Davids is the guilty Zwaai.

These three news reports suggest, through framing, that Davids is guilty of the crime without objectively assessing the alternative explanations. This links to the agenda setting around sex crimes – the media has recently placed emphasis on stories like Anene’s which has led to mass audience outbursts against such crimes. Sex crimes is an important threatening issue that youth facing increasingly more as shown through mass media and so the agenda setting on this issue can serve youth by making them more aware of their safety and enable them to respond socially to prevent these crimes from recurring.

Reference List:
Bull, A. (2010) Chapter One- Essentials of Writing a News Story. In: Bull, A. Multimedia Journalism: A Practical Guide. London: Taylor & Francis, pp. 3-67.

Meyer, W. (2013) Nickname the only link to Anene [WWW] IOL News. Available from: http://www.iol.co.za/news/crime-courts/nickname-the-only-link-to-anene-1.1479512#.UTRDmlHPXcu [Accessed on 01/04/2013].

Pape, S. and Featherstone, S. (2005) Chapter 2- What is news? In: Pape, S. and Featherstone, S. Newspaper Journalism: A Practical Introduction. London: Sage, pp. 14-25.

Pressly, D. (2013) Factionalism splits SAA, SABC [WWW] IOL News. Available from: http://www.iol.co.za/business/companies/factionalism-splits-saa-sabc-1.1484582 [Accessed on 01/04/2013].

SAPA (2013) Anene Booysen murder accused appear for bail application [WWW] Times Live. Available from: http://www.timeslive.co.za/local/2013/02/26/anene-booysen-murder-accused-appear-for-bail-application [Accessed on 01/04/2013].

SAPA (2013) Anene Booysen murder accused had marks on his body [WWW] SABC News. Available from: http://www.sabc.co.za/news/a/70340c804eb1ea4c8227fa7da4cd6ad7/Anene-murder-accused-had-marks-on-his-body-20132602 [Accessed on 01/04/2013].

Scheufele, D. (2000) Agenda Setting, Priming and Framing revisited: Another Look at Cognitive Effects of Political Communication. Mass Communication & Society, 3 (2 & 3), pp. 297-316.

Scheufele, D. and Tewksbury, D. (2007) Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication, 57, pp. 9-20.

Don’t let the media define you!

‘The Breakfast Club’- arguably one of the best 80s movies of all time. For those who are missing out, it is a film about a group of high school students, each belonging to a different clique or label, getting Saturday detention together and have to write an essay on who they think they are. By the end of the move (spoiler alert!), they discover that they are not as different from each other as they originally thought, despite their labels. Brain. Athlete. Princess. “Basket-case”. Criminal. All characters discover that they are each one of these labels. In this video, about 1:50 minutes into it, the characters sum this up in the essay they wrote for detention:

Why is this relevant? Because we live in a world that constantly tries to fit us into a box to make us more understandable. We promote a culture of categorisation. If you are a Humanities student, you are artsy, creative and liberal. If you are Catholic, you are conservative, traditional and intolerant. If you are a teenage girl, you are superficial, selfish and self-centred. I don’t necessarily agree with these labels, I’m just trying to illustrate the kind of assumptions that people make about the person as a whole based on one aspect of a multi-faceted existence. Often, there is no “grey area”, just straightforward simplistic labelling of people- like cans in a supermarket, we all receive our price-tags measuring our “value”.

Although this type of categorising makes humanity (and ourselves) easier to understand, it also robs us of the complexity of human experience. In trying to fit ourselves into a single category so we have a people to “belong to”, we are limiting ourselves to one category of interests, one way of thinking and one type of life experience. We often make ourselves fit the perception others have of us instead of fighting against it. You might think that this was something only done during high school, when your worth was evaluated by how high you were on the popularity totem pole. If you look through the eyes of media, however, you’ll see that it promotes stereotypes by representing a group of people the same way based on generalisations which impact on global perceptions and identities. Here are popular labels that two groups of people receive from stereotypes that stick, even after high school, through television and media.

THE BRAIN
Almost every portrayal of Asian people in modern television shows equates to the label ‘genius’ or ‘the brain’. There is a flip-side to this, however. Asians are either portrayed as ‘smart Asians’ or ‘cool Asians’. In ‘Mean Girls’, each clique is described by their position in the cafeteria and the ‘Cool Asians’ and ‘Asian Nerds’, the two sitting separately. This picture shows how ‘Mean Girls’ categorises high school students, including Asians.


In MTV’s show ‘Awkward’, Asians are also separated into ‘Cool Asians’ (based on if you have ever “an affair with the lead singer of an Indie Rock Band” or “springbreaked” in a popular teen destination) and ‘School Asians’ (based on PSAT scores). This stereotype is promoted by sites like 9gag.com in posts like this one where an Asian kid is replaced with a calculator because all asians are stereotyped as exceptional at maths.
http://9gag.com/gag/1591297

Picture sourced from http://9gag.com/gag/1591297


In another 9gag post, an Asian baby is crying because there is no school that day while the other babies look bewildered at this.
http://9gag.com/gag/3321629

Picture sourced from http://9gag.com/gag/3321629


This sets up the stereotype that Asian identity is hinged on being the smartest, forcing pressure on Asian youth to measure up to this standard otherwise, as Ming in ‘Awkward’ discovered, you’re “not Asian” but actually “you’re white” (Season 2, Episode 1).

PRINCESS
Usually, the “Princess” in any television show is defined as superficial, entitled, selfish and needing someone to look after them and they fit a certain template- rich and blonde. The most obvious example is Serena Van Der Woodsen in ‘Gossip Girl’. Even after she left high school, a rich and blonde Serena was still portrayed as a victim needing rescuing, as if life experience wasn’t enough to make her an independent adult because she was incapable of inhabiting this role. In comparison, Serena’s friend Blair- a rich brunette- is portrayed as independent and person who takes control of her own life, often needing to rescue Serena, like when Serena disappears and it is assumed that she’s back on drugs. This picture depicts both characters from the series.


Another show that portrays a blonde rich “Princess” and a brunette rescuer is ‘2 Broke Girls’ (Max, the grounded brunette, rescues rich blonde Caroline because she lost her fortune and cannot look after herself). A real-life celebrity rich blonde “Princess” is Paris Hilton, criticised by the media as being dumb and superficial. This picture demonstrates the popular opinion of heiress Paris Hilton.

This had led to a stereotype that all well-dressed blondes are “princesses”- leading blondes to being underestimated and becoming the core of every joke about stupidity and vanity. Even though this is not true, it is assumed until the she can prove us wrong. An example is ‘Legally Blonde’, in which Elle Woods has to first win a court case to merit the respect of her peers, even though she was just as qualified to be studying law as they were because she received high scores for her entrance exams.
Elle personifies the “Princess” stereotype in this picture from ‘Legally Blonde’.

By placing these standards that groups of people have to measure up to, individuality is squashed. Looking at the person instead of the stereotype can be surprising and rewarding. Promoting people who break the stereotype and embracing your originality can result in others feeling safe about expressing themselves. A world of homogenous people in isolated groups makes for a dull life experience because there is no variation in our encounters. Celebrate the person- not the stereotype. Its okay not to know who you are- most people don’t- so don’t conform to a stereotype to give yourself an identity. You are an individual and worth more than a 9gag stereotypical definition can grasp. Don’t let your media label define you.

S-E-X spells social pressures for youth

SEX. A word most people shy away from mentioning out loud in polite company, yet it’s the cloud hanging over us everywhere we go. Why? Because just about everything has become sexualised, even things that are wholly unrelated to sex. In advertising anything now-a-days, it seems that there is an unspoken rule that the advert must promote a culture of sex to be successful. Even food is not sacred anymore. Burger King, a popular fast food chain, is notorious for transforming meal-time into a salacious event that could put off anyone’s appetite. In advertising the ‘BK Super Seven Incher’ (the name alone is suggestive enough), Burger King released this advert:


As if the obvious sexualisation of the woman posing with her mouth open in anticipation of a suspiciously phallic-shaped burger with an equally dubious name isn’t enough, the slogan’s sexual innuendo should be enough to “blow your mind away”.

Here’s a video of an advert Paris Hilton did for Burger King too but to me it seems like she’s selling 3 things- a burger, a car and her dignity.

Even cleaning your toilet, the most disgusting and least sexy chore I can think of, has become a steamy “sexy” event too hot to handle. In an advert for Ambi Pur (a toilet cleaning product), a young handsome man is overcome (with either severe gratitude or by his apparent love of clean toilets) and pushes the woman cleaning the toilet up against the wall in a highly sexual and suggestive manner. Whether this is tapping into some sexy fantasy I don’t know about is a mystery but it seems safe to me to suggest that this demonstrates there is nothing beyond the reach of sexualisation in the media.

Also not beyond the reach of sexualisation in the media is the youth. There should be an urgent undertaking to protect the youth from exposure to such sexual messages because they are at a stage in their lives where they are more impressionable. There isn’t though, and what is worse is that these sexual messages seem to be targeted to a young audience. Personally, during high school I was constantly trying to figure out what the norm was in relation to sex. My church told me to wait until marriage and my television said no later than 16 years old and that afterwards I must always be sexually available. Not only that but in my favourite shows it was taken for granted that boys should be “sex hunters”, having a multitude of partners, and that any boy deviating from this is lacking “manhood” (the entire plot of American Pie). Shows like ‘The OC’ would focus the plot around characters becoming sexually active at 16, usually in culmination of their 5 episode-long love, making it seem like it was a stepping-stone to maturity and being “normal”. Movies like ‘Means Girls’ had young teenage girls dressing up (or rather dressing down to next to nothing) and promoting themselves as sexual objects in conversation because such films showcase that if you want to be pretty, popular and desired, you need to dress and act in a sexually suggestive way. These messages were not only being broadcasted to me but to all of our generation and it has had startling negative consequences.

University at Buffalo conducted a study in which they analysed Rolling Stone Magazine covers from 1967 to 2009 in order to shed some light on how men and women are sexualised in popular media and its effects. This link to Psychcentral.com (http://psychcentral.com/news/2011/08/11/medias-growing-sexualization-of-women/28539.html) explains the findings of this study. The study found that representations of sexualised men in the 2000s were 55% higher than in the 1960s and that representations of sexualised women were 89% higher. The study also concluded that popular media are portraying “women musicians and actresses as ready and available for sex” instead of just as musicians and actresses and that it goes beyond representing them as “sexy” but turns them into “passive objects for someone else’s sexual pleasure”. It’s no wonder our generation is so much more sexualised when the media is pressuring us more than any generation before us, leaving us to so many more eating disorders and risky sexual behaviours in order to measure up to “the norm” they created.

It is impossible not to feel inferior to the sex-gods gracing every advert on every corner and to want to be as desirable as they are because we have been told that our self-worth is hinged on sex, evident in shows about high school where the virgin is ridiculed and shunned and the more sexually adventurous are praised and idolised. In an effort to avoid being dragged down by this pressure to become sexualised, we should become more conscious of this subtle (and not so subtle) messages the media is sending and to refute them, not letting it affect our identity or decisions. Instead of succumbing to the ideals of “the Norm”, we should rally against sexualised media consumption, arm other youth with the ability to decipher it and to redefine the “Norm” so that future generations can explore their sexuality without inventions from external forces and supposed “due dates”. We should not be desired for the sum total of our attractive body parts but by the sum total of our dreams, beliefs and the little things that the cover of Sports Illustrated cannot capture. Sex doesn’t make us adults, being able to make our own decisions does.

Generation Facebook And 9gag

The generation of Facebook and 9gag- this is our label. The supposed significance of our generation is summarised by the latest social media we use – this is an over-simplified naïve assumption to make. How can we possibly subscribe labels to a still young generation? Is it not cynical to assume that because our lifestyle is heavily influenced by social media that we only use it for vapid insignificant reasons? I believe that our generation is undervalued- but then again, what generation is not before it has time to make its mark on history?

Older generations forget that we are left to face and resolve the negative consequences of their actions, and if we are really as incapable as they think we are, the globe is in for a world of trouble. The Great Depression we currently find ourselves in was not caused by our generation but we will be responsible for upturning the economy. They scoff at relating our generation to Facebook but they forget that Mark Zuckerberg, its co-founder and CEO, is a successful entrepreneur worth $6.9 billion- and he is member of our generation! This according to http://www.incomediary.com (http://www.incomediary.com/top-young-entrepreneurs#1_Mark_Zuckerberg_Aged_26yrs), which also gives a list of other young successful entrepreneurs that are worth millions- many earning this by taking advantage of the market for social media. This is includes names like Matthew Mullenweg, the founder of WordPress, and David Karp, who started Tumblr.com- both became millionaires by the age of 26! With such innovation evident in our generation, it is impossible to reduce us to uninterested internet trolls- especially when the internet could be a way for us to change the winds of the currently free-falling economy, like these entrepreneurs did.

Our “social media obsessed” generation is using this “obsession” to influence social and political change in an unprecedented way. In an article in The Huffington Post (http://www.huffingtonpost.com/ravi-kumar/social-media-and-young-people_b_2638102.html), it is revealed that in 2013, the bulk of our generation (aged 25 years or younger) makes up 43% of the world population. It also gives examples in which our generation achieved change through the internet and social media, including how Sanitation Hackathon students developed “mobile- and web-based applications for water and sanitation utilities in Pakistan” and how in the Philippines students used Facebook and Twitter to evaluate their schools for public information. As the youth of today, we no longer have to wait for “the grown-ups” to fix our problems but rather we can take charge of our situation and future by using what we know and are good at- technology, the Internet and social media.


In John Mayer’s song- “Waiting On the World To Change”- he sings, “One day our generation is going to rule the population.” This is an unescapable truth- we will have power over society, politics, economy and the environment when we are older, as the leaders of the world. We need to ensure that as a generation we are ready for this responsibility. John Mayer also says, “Me and all my friends, we’re all misunderstood- they say we stand for nothing and there’s no way we ever could.” This is how I feel our generation is viewed- shallow and uninterested in the present or future. This is a horrendous fallacy though- we are increasingly proving that we are involved and invested (illustrated in the examples given above), even if it is not in a conventional traditional way. However, John Mayer also sings, “Now we see everything that’s going wrong with the world and those who lead it, we just feel like we don’t have the means to rise above and beat it.” I strongly disagree with this. We are seeing the issues of the world and we are reacting to them- think of how social media was crucial in the 2011 Egyptian revolution to remove Mubarak from power. We are not indifferent bystanders incapable of promoting change – we are enforcers of change and supporters of social opinion and power.

(http://colleendilen.com/2009/07/09/41_quotations/)
Abraham Lincoln said, “Don’t worry when you are not recognised, but strive to be worthy of recognition.” We should follow his advice and put a positive spin on what is meant to be a dismissive label and prove that, like the generations before us, we are heavily underestimated. When next you’re on Twitter, tweeting about #YOLOSWAG, remember that being a Twitter addict could be used to advance change- you have the power to produce a better world so tweet wisely.

It is society that is ugly, not you

http://pinterest.com/pin/235876099203585092/

Audrey Hepburn quote
Picture sourced from http://pinterest.com/pin/235876099203585092/


Audrey Hepburn’s quote, “Happy girls are the prettiest”, although poignant and comforting, feels about as useful as “it’s what’s on the inside that counts” in the context of the hyper-sensitive world of social and mass media. The ugly truth is that the media, the supposed reflection of society, devalues these statements every time they put a sullen scrawny former beauty with a duck-face pout on magazines and television. This is because they are sending out a message to all women that this is a representation of what women look like (or should look like). This results in a consequence which the next picture depicts. Women lose the ability to value their own body image because they are too busy measuring it against the yard-stick (or rather the stick-thin model) of “perfection”. Was it always like this though?

When looking at the Renaissance art portrayals of women, it’s hard to believe they even belong to the same human species, much less the same gender, as the wasp-like models gracing magazine covers (the modern art portrait).


In Titian’s “Venus with an Organist and Dog” (1550s), we are confronted with the female form in all its pre-liposuction glory. Venus, the women portrayed, is the Roman goddess of love, beauty and sex and in this painting she embodies these traits, even though she does not fit our modern conception of what’s sexy and beautiful. Her body is rippled and dimpled, her thighs and body proportion measure up to 3 run-way models put together and her skin is loose and flabby- and yet she exudes this irresistible allure and seduction. This was the common representation of women in art of that time period; this was the common ideal of feminine beauty.

This also extends to representations of men in those times. Men are now portrayed in the media as muscular gorilla-like figures, resembling an abstract art piece that juxtaposes different muscles in compilation instead of blotches of paint.


In Antonio Canova’s “Venus and Adonis” (1757-1822), Adonis, the Greek god of love, beauty and pleasure, is represented as a thin subtly muscular man- a sight not usually seen on the cover of men’s health and fitness magazines. Even Adonis, the ideal of beauty personified as a God, as represented here cannot measure up to the modern conception of male beauty, so what chance does the rest of the male population have? What chance do women have either?

Not much, according to a story Posh24.com published that reveals that even Filippa Hamilton had her photos for a Ralph Lauren campaign photoshopped to make the 54kg supermodel look thinner. http://www.posh24.com/filippa_hamilton/ralph_lauren_model_i_was_fired_for_being_too_fat
Not only did she look inhumanly thin in the photos, with her head literally wider than her hips, she also claims she was fired for being too “fat” to fit into the clothes. If at 54kg a woman is still too “fat” to be beautiful without photoshop, how skinny do the media want us to go?

In an episode of Ugly Betty, a television show about a fashion magazine, this issue is dwelled on. In Episode 2 of Season 1, a natural-looking “normal everyday girl” model poses for fashion photos but the magazine ends up photoshopping them until her body is unrecognisable.

In this video, Betty is talking to a group of women about this incident, insisting that the model looked beautiful the way she was. In reply, one of the women said, “Perfection sells fashion. It’s all fake and unattainable but nobody seems to get it.” This is the truth about modern beauty- no matter how hard we may try, we will never measure up because the media has made it so to keep us buying magazines and dieting products because they profit. If beauty becomes attainable, we have no reason to keep buying their “perfection playbooks” a.k.a. magazines because we are already beautiful from the first buy. This a stark contrast from the times that portrayed real fleshy women as ideals of beauty because feminine beauty was represented by the everyday women surrounding them- not a single media-set representation of women skewed by profit interests, as it stands now.

Women should judge their beauty by the everyday standards of the women surrounding them, taking care to treasure what makes them unique in their imperfection and thus makes them human and impossible to replicate. In the words of Marilyn Monroe, “To all the girls that think you’re ugly because you’re not a size 0, you’re the beautiful one. Its society who’s ugly.”

“Not good enough, only perfection will do”

“How to lose 10 kilos in 2 weeks” “Slim yourself down by updating your wardrobe” “Make yourself irresistible in 10 easy steps”….These are the types of headlines that engulf magazine covers nowadays, competing only in size with the face of the latest starved “it” girl juxtaposing them. These rags are openly telling women that they are not good enough and must change to fit the ideal they promote. What’s even more disturbing? They are being ripped off the stands and purchased faithfully by millions! One might argue that these women are insecure but then isn’t it the media who made them insecure in the first place by creating this unattainable airbrushed “bible” of womanhood?

For most girls wanting to look like Kate Moss, an overactive fast metabolism is something they cannot get from a magazine…enter eating disorders. Too many girls are supporting the “lolly-pop” look because they are led to believe that skeletal is beautiful, when in actuality it’s sickening.
http://www.huffingtonpost.co.uk/2012/10/12/social-media-anorexia-bulimia-young-people_n_1962730.html

In an article by the Huffington Post, it is revealed how social media plays a role in promoting eating disorders, which has escalated amongst young girls and increasingly leads to hospitalisation. Websites that promote anorexia (“pro-ana”) are littered throughout cyberspace, encouraging suicidal methods of weight management. In a search I conducted, I found one such site in which a girl describes going on a 3-day fast- drinking only water and warm fat-free milk.

A new eating disorder affecting youth today is Orthorexia- an obsession with eating healthy “pure” foods. This doesn’t sound so bad with the current risk of obesity so high, right? Wrong, because Orthorexics take healthy eating to a new level.
http://www.eatright.org/Public/content.aspx?id=6442471029

This link explains the disorder in more detail but what is alarming is that people suffering from this cut out entire food groups from their diets in a quest to purify themselves, such as eliminating dairy or grains, which can even lead to malnourishment. This might sound extreme but with the current media emphasis on healthy eating coupled with the depiction of size -2 girls everywhere we turn, it’s not hard to imagine how Orthorexia exists.

Men are not let off the hook either though. A common Facebook or BBM status to see on your news-feed daily is about young men going to gym- which is not bad…except that it is everyday, for over an hour each time. Men’s health and fitness magazines all sport male deities with oversized chiselled chests and abs that could be used to hand wash clothes on. It’s also in every action movie (because no matter how hard girls try, The Notebook will never be his favourite) – the hero defies the laws of gravity by balancing his inverted triangular chest and the skeleton (I mean girl) in his arms. With such an impossible measure of masculinity to live up to, its no wonder young men are killing themselves in the gym to “beef up”.

An eating disorder has even emerged from this idolisation of Hulk-like men. Bigorexia, also known as Muscle Dysmorphia, is an obsession with developing muscles.
http://menshealth.about.com/cs/menonly/a/bigorexia.htm

This links reveals how men become so preoccupied with muscle development that they prioritise workouts over their jobs, events and will even push through gym with broken bones. When these men have surpassed even the Calvin Klein model’s physique, they won’t stop because no matter how muscular you are, “your body is never muscular enough”.

These insecurities are implanted into the minds of young people through the media, causing every trip to the mirror or hop on the scale to be anxiety-inducing. Even driving to school or university is a cruel reminder of how we have “failed” at beauty, because everywhere we turn we are faced with billboards displaying towering half-clothed beacons of perfection. What’s worse is that we don’t actively fight against this but rather submit to unjustified self-loathing messages projected by society and media. What’s the solution? Rather pre-occupy yourself with perfecting your inside instead of your outside- learn to love yourself! One day when you’re old and your looks have gone, you’ll be thankful that the voice in your head isn’t still screaming “NOT GOOD ENOUGH!”

Once upon a time….in 2013

As a child, I begged my mother to let me dress up like a princess and watch Cinderella on repeat- until the tape took its own life, vomiting out strips of film. Clutching the tape to my chest, I mourned its death as one would the death of a beloved pet because the inability to watch the story unfold for the millionth time somehow meant that fairytales would never come true again. As a “young adult”, I thought I had left fairytales behind in my childhood, along with those busted Disney cassette tapes and crop tops. Well, crop tops are back and I’ve come to realise that fairytales are not dead after all.

What Disney first implanted into our minds, the media has sown. The media is constantly bombarding us with a new type of fairytale for young people to believe in, playing on our desire to still believe in them. While watching an episode of The Bachelor reality television series, this became acutely obvious. In the show we witness women debasing themselves because they want to win the heart of The Bachelor, who is always a stereotypical manifestation of the media’s concept of the “perfect man”. In reality, he can hardly be separated from the Disney princes of my childhood- except he isn’t a cartoon and comes with an over-night date card for Cinderella to aspire to and a congregation of 25 other competing women worshipers.

In the video posted above, we see women fighting and hating each other- saying things like “this is war” and crying over a man they are falling in love with while ignoring the fact that he is basically cheating on them…with 25 other women. At one point in the video, a contestant goes “skinny-dipping” with The Bachelor, knowing that it was being filmed to air internationally but doing it in a ploy to win him over by reducing herself to a “hot” body and sexual appeal. In the end of every season, however, I find myself buying into this “love” story and crying when The Bachelor proposes, wishing the real-life Barbie and Ken a happily ever after. Inevitably, as Bachelor tradition goes, the couple almost always breaks up or divorces and one of them ends up becoming the Bachelor or Bachelorette on the next season. This show effectively promotes that to get a fairytale romance, women need to be resemble an anime character (like all the contestants) and forgive their prince charming for his polygamous behaviour and men need to provide lavish luxury dates all over the globe and also need to be perfect- perfect hair, perfect body, perfect smile, have the perfect thing to say, just perfection.

Supermodels, actors and musicians have become the new princesses and princes for us to wish to be like. They have it all, like the best heroes of our favourite fairytales- a castle (in Hollywood), good looks straight out of Greek mythology that sets them apart (think of how beautiful Cinderella was in comparison to her “Ugly Stepsisters” who were drawn in a completely different style), an equally good-looking spouse and riches (they’re not called princesses for nothing!). Their love stories are sensationalised and exaggerated to Disney-like proportion and fed to us through tabloids and television shows, promulgating the idea that we need to be beautiful and rich to find “true” love.

But where does that leave the rest of us who don’t walk through life with choirs of angels singing praises to our unprecedented beauty? It leaves young people on crazy diets to make girls look like lolly-pops and men to look like inverted triangles to make us “lovable” and choosing potential love partners based on if they fit our fairytale image of our “happily ever after”. So next time you feel depressed at not finding Mr/Mrs Right yet, you know who to thank!